Google Analytics 4
Included only where it supports the agreed workflow, access model and acceptance criteria.
Revenue Systems
Analytics & Tracking Setup
Tracking systems that help businesses understand visitor behavior, campaigns, leads, and conversions.
Scope of work
Build around the requirement—not a preset feature list.
We scope the pages, workflows, data and integrations needed for Analytics & Tracking Setup, using existing tools where they fit and custom development only where a defined gap remains.
Meta Pixel
Included only where it supports the agreed workflow, access model and acceptance criteria.
LinkedIn Insight Tag
Included only where it supports the agreed workflow, access model and acceptance criteria.
Conversion events
Included only where it supports the agreed workflow, access model and acceptance criteria.
Lead tracking
Included only where it supports the agreed workflow, access model and acceptance criteria.
Dashboard/reporting support
Included only where it supports the agreed workflow, access model and acceptance criteria.
Intended result
What this work is designed to support.
Clear visibility into what is working, where leads come from, and how users convert
Discovery
Review users, current systems, data, constraints and the task to solve.
Specification
Agree deliverables, roles, integrations, exclusions and acceptance criteria.
Build and validation
Develop the agreed scope and test important paths and exceptions.
Handover
Document access, release steps, ownership and support boundaries.
Before approving the scope
Questions to settle during discovery.
How long does this solution take to build?
Timing depends on the approved scope, integrations, content readiness, access to systems and review cycles. The project plan records milestones after discovery.
Does this require replacing existing software?
Not by default. We first check whether the existing platform and its available integrations can support the requirement.
What happens after launch?
Documentation, access transfer, training, maintenance and support are agreed in the proposal rather than assumed.
Next step
Describe the requirement you need to solve.
Share the current process, the expected users and any systems that need to connect. We will assess the scope before recommending a build.
Send a project brief